Calc 01 · Interactive Tools
LTV & CAC — what every customer is really worth
Adjust the inputs to model your business. The two calculators are connected — your LTV informs whether your CAC is sustainable.
LTV Calculator
Calc 1How much each customer is worth to you over their lifetime.
LTV (Gross)
$50,000
LTV (Net)
$30,000
Each customer is worth $30,000 over their lifetime. You can afford to spend up to $10,000 to acquire one (1:3 rule).
CAC Calculator
Calc 2 · uses LTV from Calc 1How much you're actually paying to acquire each customer.
Cost per Lead
$100.00
Cost per Customer (CAC)
$500.00
CAC of $500 is below the safe threshold of $2,880 (1/3 of your net LTV). Your LTV:CAC ratio is 17.3×.
Verdict pulls LTV from the LTV calculator above ($8,640 net).
Pipeline Simulator
Calc 3 · uses LTV + CAC from aboveDrop visitors at the top, watch them flow through your funnel, and see the revenue that comes out the bottom.
Top-of-funnel traffic for the period.
Simulated funnel
- Visitors10K2.5% convert
- Leads25030.0% convert
- Calls Booked7580.0% convert
- Calls Done6028.0% convert
- Customers17
17
From 10K visitors
$8.5K
17 × $500 CAC
$146.9K
17 × $8,640 LTV
Pulls LTV ($8,640) and CAC ($500) from the calculators above.
Saved scenarios
Compare different growth plans side by side.
No scenarios saved yet. Adjust the calculators above and click Save current.