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Calc 02 · Interactive Tools

Lead Leak Calculator

Slow lead response is the most expensive bug in your business. Plug in your numbers and see exactly how much money is leaking out the bottom every week.

Lead Leak Calculator

Inputs update live

Every minute a lead waits, the chance they convert drops fast. Drag the sliders to see what response delay is actually costing you.

0500

Total inbound leads (forms, calls, DMs) in a typical week.

$
$0K$50K
min
0 min1 day

How long, on average, before a new lead hears back from you.

%
0%100%

Your close rate when you reach a lead instantly. Optional — defaults to 25%.

Effectiveness at 1 h

11%of full conversion power

Your effective close rate has dropped from 25% to 2.8% because of slow response.

Critical leak
5 min
84%
30 min
26%
4 h
2%
24 h
0%

Estimated lost revenue

Per week

$33.3K

11.1 missed customers

Per month

$144.8K

48.3 missed customers

Per year

$1.7M

578 missed customers

Based on 50 leads/week × 25% baseline close rate, with effectiveness multiplied by 11% at 1 h response delay.

Bottom line

Fix your speed before you spend another dollar on ads.

More traffic into a leaky funnel only makes the leak bigger. Plug it first.

See how to fix this